Zmags, a provider of rich media mobile and social merchandising solutions, has secured $7 millionin financing from Square 1 Bank and from existing backers OpenView Venture Partners and Northcap Partners.
Zmags offers a SaaS platform calledCommercePro, enabling e-retailers to benefit from commerce transaction capability integrated directly into their digital merchandising and catalog environments.
The company says it plans to raise more growth equity from a unnamed private equity firm later this year, to bankroll further expansion and ‘strategic acquisitions’.
Marketing optimization software company ThinkVine this morning announced that it has raised $8 million in Series C funding from Northwater Capital Management and existing investors, including Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.
ThinkVine offers an SaaS solution to business-to-consumer marketers looking to optimize their marketing ROI across the board, based on the company’s ThinkAhead Technology, which can simulate how consumers respond to different marketing plans in real-time.
Source:http://techcrunch.com/2012/01/10/mo-money-mo-marketing-zmags-raises-7m-thinkvine-lands-8m/
Zmags offers a SaaS platform calledCommercePro, enabling e-retailers to benefit from commerce transaction capability integrated directly into their digital merchandising and catalog environments.
The company says it plans to raise more growth equity from a unnamed private equity firm later this year, to bankroll further expansion and ‘strategic acquisitions’.
Marketing optimization software company ThinkVine this morning announced that it has raised $8 million in Series C funding from Northwater Capital Management and existing investors, including Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.
ThinkVine offers an SaaS solution to business-to-consumer marketers looking to optimize their marketing ROI across the board, based on the company’s ThinkAhead Technology, which can simulate how consumers respond to different marketing plans in real-time.
Source:http://techcrunch.com/2012/01/10/mo-money-mo-marketing-zmags-raises-7m-thinkvine-lands-8m/
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